Businesses are facing immense competition today. There needs to be lots of efforts, money, and time invested in each tactic and strategy in order to stay put in the competitive world. One of the most important ways to market yourself is through a great website. You need a great website to promote your brand and products/services. However, business owners are looking to reduce costs, while increasing profits. This is why many of them opt for website templates, rather than investing in a custom-made website. Although a template is much inexpensive as compared to a customized website, does it bring about the desired profits? Let us take a look at website templates and custom websites from every angle, so that we can decide upon which of the two is a better option.