What is integrated marketing?
Integrated marketing is a marketing strategy that focuses on creating a consistent and seamless multi-dimensional brand experience for customers. In this type of strategy, the brand needs to promote across various media like television, internet, radio, and print, in a similar style to reinforce the brand’s ultimate message. It combines all aspects of marketing like advertising, sales promotion, direct marketing, social media, and public relations. It works upon a complete plan of methods, tactics, activities, and decided channels. Therefore, through integrated marketing, it can be ensured that all communication strategies from the brand to the consumers are consistent across all channels. With the increase in usage of several social media channels like Facebook, Twitter, Instagram, Snapchat, and Pinterest, integrated market is important along with being difficult like never before!
With your business doing just great, you may think it should go on like this forever. But remember, you always need to keep upgrading and rebuilding your site to bring in a new flavor and effect for your visitors. You may have seen how brands keep renovating their logos, color schemes, websites and everything else. But do you know why they do that? It is only to show customers that they are not outdated and wish to keep up with the latest trends, and bring to their viewers a lively and refreshing site. And, this is just what you need to do too. If you are receiving good business, you would want to rebuild your site to impress your customers even more. And if you are just not doing well in business, you are definitely lacking somewhere on your website. So whatever it is, plan up for a rebuild if you haven’t done so in the near past, but remember to focus on these elements while doing so.
Keyword rankings can definitely show you what’s going on in your online marketing campaign, but it isn’t the summit of all performance indicators. What generally happens is you choose a phrase that represents your business in regards to your products or services, and then you start working upon using that phrase. You write blogs that contain the phrase; you optimize your title tags and meta descriptions to include the phrase; you build links on important websites; and you put in all sorts of efforts to start ranking higher for that particular search term. And, with all these efforts, you finally make your way to the first page of SERPs for that particular keyword/keyword phrase. Do you think that is the end of all your efforts? Do you think you have attained what you must have? Well, you definitely have achieved a high rank, but are you seeing a gain in your organic traffic? Not really, isn’t it? So, what went wrong? Clearly, it was the goal you started with that was wrong!