Strategies for Effective Web Designing

With the world getting competitive, and with so many similar websites in one particular niche, it is very important and equally difficult to stand out from the rest, unless you hire professional Web designing services in Bangalore. A good website is one that effectively builds your brand with a visually attractive look and great usability. Different business segments need to focus on different Web elements for their success. However, there are certain things and certain strategies that every website owner must implement on their site for enhancing the business’s online presence.

Effective Web Designing

Content

Although long form content is being appreciated, people are not interested in reading long chunks of text as they consider it boring. So, you must include keywords and images in your text to break up the boredom. Also, categorize the content using sub-headings, bullets, lists and paragraphs. However, when you are adding text, images, sub-headings, animations and more, make sure you don’t result in a much cluttered website as it will ruin the look of the site on small screens. Keep it simple and have enough white space on your page to distinguish different types of content from one another.

Photographs and images

Say no to stock images! Instead of replicating what others have on their site, you must have your own original images and photographs on your site. Instead of glamour shots, people now prefer more realistic images of products so that they can clearly understand how the product exactly looks. The images on your site subconsciously generate messages in the minds of the viewers. So, make it a point to use meaningful images only. Moreover, your images should also be responsive so as to fit any screen size without losing its quality. For this, you need to develop mobile-optimized images that are ideal for small screens, which can come up to higher resolutions on larger screen sizes. JavaScript and htaccess can help you with this.

Navigation

Make it easy for users to navigate through your site. Unless you make it easy for the visitors to find the information they are looking for, they will not be interested in you. For this, you need to have a clear, simple and understandable navigation, with not more than three levels of navigation. Also, you must provide breadcrumbs on all your pages. Further, you must provide a search box at the top of every page so that users can easily search for what they want and land on the most relevant page on your site.

Responsive Web Design

With the rise in mobile users and the fact that they are using their smartphones to browse the Web, responsive Web design becomes one of the most important elements of Web designing today. Responsive Web design means you can write content and publish it only once, wherein the layout changes itself according to the size of the screen on which the page is being viewed. The various devices being used to browse the Web include desktops, smartphones, tablets, phablets, consoles, TVs and smart watches. Therefore, you need to optimize your website for all these devices.

Consistency

The colours, fonts and layouts of all the pages of your website must have a certain amount of consistency. When users move from one page of your site to another, they should feel a smooth flow rather than an abrupt change. Thus, you must keep the colour, font and layout of your site basically same for all your pages, with changes only in the other elements on the pages.

Flash and animation

As said earlier, people are using more of smartphones for browsing rather than desktops. And, it is also a fact that a number of tablets and smartphones do not support Flash. Thus, you must minimize the use of JavaScript, Flash and animations on your website to avoid restraining of navigability. Also, those devices that use Flash may be using an outdated version. So, you can instead opt for HTML5 in case of animations, which is a far better substitute for Flash.

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