The Google Penguin and Panda updates have made SEOs realize the importance of considering Google’s ranking factors while building websites. One of the most important factors to consider for ranking includes creating high-quality content that has the ability to attract links. And, this content does not mean only the text; it includes images, infographics and videos too that are relevant and related to the topic. Speaking of videos, they are an extremely powerful form of content that impacts SEO significantly. In this blog today, we are going to help you understand how videos can be optimized to impact rankings. In order to optimize your videos and strategies to the fullest, you can get in touch with the best SEO services in Bangalore, who will not only help you with your videos but, all other content on your site too!
Having a transcript or a written version of your entire video can be of great help. Including the right kind of information with the right use of keywords will help search engines to know more about what your video has to say. This will not only be useful for the search engines but also for the users who prefer an overview of the video because they may not be able to understand the voice in the video, or may not have audio facility, or anything else.
Since search engines cannot index videos, you can always assist them to understand what your video is about by providing the necessary details about it. You can do so by providing details in the title, description and file name. Use the video title to be a short, concise and attractive one that immediately tells the viewers as well as search engines what they can expect from the video. The description should include more about the video along with keywords, thus boosting the ranking of your video. Use a relevant file name for your video rather than absurd numbers and letters. Also, make sure you choose a thumbnail that attracts the users’ attention and compels them to watch the video. Make sure it is clear and relevant.
If you incorporate a video on your page, you need to make sure that it is relevant to the topic being spoken about. Moreover, it should be presented in such a way that it convinces the users to watch it, in spite of requiring time to be dedicated for it. The more quality videos you have, the higher the chances are to build a link with the audience and increase conversions.
Uploading your video on your own website
It may be possible that you would want to upload your video on a popular site like YouTube and add a link back to your site in its description. You may think that your video will gain more visibility on such a platform than on your site, and that interested users can always get back to your site through the link. But, looking at it from the angle of SEO, in such a case, search engines will crawl the YouTube video first, rather than your site. So, it is always better to upload your video on your own domain.
Whatever you do, you must remember that it is the quality and content of your video that will make it stand out from the rest and help you gain visibility in SERPs. We all know that social media is one of the best ways to achieve visibility too. So, don’t be afraid to promote your content on social media platforms in order to reach the right audience. More the viewers, more the links and thus, better positioning in SERPs.
Social tagging: Search Engine Optimization > Search Engine Rankings > SERP