SEO Service

How Important Is Integrated Marketing For Business Success?

What is integrated marketing?

Integrated marketing is a marketing strategy that focuses on creating a consistent and seamless multi-dimensional brand experience for customers. In this type of strategy, the brand needs to promote across various media like television, internet, radio, and print, in a similar style to reinforce the brand’s ultimate message. It combines all aspects of marketing like advertising, sales promotion, direct marketing, social media, and public relations. It works upon a complete plan of methods, tactics, activities, and decided channels. Therefore, through integrated marketing, it can be ensured that all communication strategies from the brand to the consumers are consistent across all channels. With the increase in usage of several social media channels like Facebook, Twitter, Instagram, Snapchat, and Pinterest, integrated market is important along with being difficult like never before!

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Are You Planning To Rebuild Your Website?

With your business doing just great, you may think it should go on like this forever. But remember, you always need to keep upgrading and rebuilding your site to bring in a new flavor and effect for your visitors. You may have seen how brands keep renovating their logos, color schemes, websites and everything else. But do you know why they do that? It is only to show customers that they are not outdated and wish to keep up with the latest trends, and bring to their viewers a lively and refreshing site. And, this is just what you need to do too. If you are receiving good business, you would want to rebuild your site to impress your customers even more. And if you are just not doing well in business, you are definitely lacking somewhere on your website. So whatever it is, plan up for a rebuild if you haven’t done so in the near past, but remember to focus on these elements while doing so.

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Are You Using Keyword Rankings Appropriately?

Keyword rankings can definitely show you what’s going on in your online marketing campaign, but it isn’t the summit of all performance indicators. What generally happens is you choose a phrase that represents your business in regards to your products or services, and then you start working upon using that phrase. You write blogs that contain the phrase; you optimize your title tags and meta descriptions to include the phrase; you build links on important websites; and you put in all sorts of efforts to start ranking higher for that particular search term. And, with all these efforts, you finally make your way to the first page of SERPs for that particular keyword/keyword phrase. Do you think that is the end of all your efforts? Do you think you have attained what you must have? Well, you definitely have achieved a high rank, but are you seeing a gain in your organic traffic? Not really, isn’t it? So, what went wrong? Clearly, it was the goal you started with that was wrong!

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SEO Techniques You Mustn’t Miss Out On

There are thousands of tactics and strategies one can follow to implement search engine optimization to their websites. But, how many of these thousands can be really counted upon? How many of those tactics are proven and tested to bring in repeated benefits? It isn’t just enough to get results; what is more important is to encourage better results every time. SEO is constantly moving, and it is moving at a fast pace. Keeping up with the latest tactics is of utmost importance. You don’t have the time to step back and look at the bigger picture. You need to act instantly and accept the challenges that come your way to be on top of the SERPs.

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How To Optimize Your Videos For Better Ranking In SERPs?

The Google Penguin and Panda updates have made SEOs realize the importance of considering Google’s ranking factors while building websites. One of the most important factors to consider for ranking includes creating high-quality content that has the ability to attract links. And, this content does not mean only the text; it includes images, infographics and videos too that are relevant and related to the topic. Speaking of videos, they are an extremely powerful form of content that impacts SEO significantly. In this blog today, we are going to help you understand how videos can be optimized to impact rankings. In order to optimize your videos and strategies to the fullest, you can get in touch with the best SEO services in Bangalore, who will not only help you with your videos but, all other content on your site too!

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How To Get Your Website To The Top Of Google Search?

It was easier in 2013 to get to the top of Google because all it involved was some keyword research, good and clear content, and lots of high authority backlinks on your page. Today also, these practices are relevant but, there are many more factors to consider too. There are hundreds of things to do in order to improve search visibility, out of which some of the most important ones are mentioned below, concentrating on the most recent developments made regarding Search Engine Optimization.

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Should A Landing Page Focus On SEO Or Conversion?

One of the biggest questions for a website owner- Should the website draw more traffic, or should it focus of converting the traffic it already is receiving? Which purpose your landing page should solve of the two, is a very difficult decision to make. To identify what the requirement of your business is should be based on two factors – whether you are trying to rank for generic keywords or conversion-focused keywords or both; and are you concerned with your ranking or only conversion. Although the decision doesn’t seem to be so easy, after reading this blog, you may be in a better position to decide as to whether you should opt for an SEO-focused landing page or a conversion-focused one. Whichever the case, a leading Bangalore SEO company will be able to help you achieve your goals.

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How To Get The Best Out Of LinkedIn?

In today’s competitive world, where there are a large number of creative and innovative people around, it can get quite difficult to market yourself. This is where social media can help you. Social media marketing is a great way to market yourself and your work in order to gain new clients and build valuable connections. All you need to do is set some time aside every week for social media. And, one of the most important social media platforms that all kinds of artists and creative heads can depend upon is LinkedIn. Unlike Facebook, Twitter and Pinterest, LinkedIn is a platform that is highly for professionals. You must abide by the following guidelines to build up a strong LinkedIn profile and bring yourself success.

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Benefits Of SEO For Small Businesses

The future of small businesses is unpredictable; and everyone knows that. More than half of small businesses observe failure within a few years time. The reason behind such failures may be lack of experience, excessive competition, poor marketing strategy, or lack of financial planning. Whatever it may be, there is no sure-shot way of handling these flaws. But, having an effective SEO strategy can definitely help your business to survive. Here are the advantages of an efficient SEO strategy.

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Guidelines To Promote YouTube Videos More Effectively

YouTube is one of the biggest video platforms that has made a tremendous mark online ever since it began. It is also one of the largest money making platforms for video creators today with many making millions on this site! Thus, it is important to market your YouTube videos effectively if you want to be one of them too. But, remember that this isn’t an easy job. Many videos are posted everyday on the platform but the outcomes received are not much. There are only a small percentage of videos that get a great number of views. But, this isn’t achieved effortlessly. These videos have been marketed in a way that it builds a brand so that a dedicated audience subscribes to them and regularly views their work. So, if you want your videos to go popular, you need to have the right kind of marketing strategy. Below mentioned are some of the tactics that you can utilize to design a great one.

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