What is integrated marketing?
Integrated marketing is a marketing strategy that focuses on creating a consistent and seamless multi-dimensional brand experience for customers. In this type of strategy, the brand needs to promote across various media like television, internet, radio, and print, in a similar style to reinforce the brand’s ultimate message. It combines all aspects of marketing like advertising, sales promotion, direct marketing, social media, and public relations. It works upon a complete plan of methods, tactics, activities, and decided channels. Therefore, through integrated marketing, it can be ensured that all communication strategies from the brand to the consumers are consistent across all channels. With the increase in usage of several social media channels like Facebook, Twitter, Instagram, Snapchat, and Pinterest, integrated market is important along with being difficult like never before!