It was easier in 2013 to get to the top of Google because all it involved was some keyword research, good and clear content, and lots of high authority backlinks on your page. Today also, these practices are relevant but, there are many more factors to consider too. There are hundreds of things to do in order to improve search visibility, out of which some of the most important ones are mentioned below, concentrating on the most recent developments made regarding Search Engine Optimization.
One of the biggest questions for a website owner- Should the website draw more traffic, or should it focus of converting the traffic it already is receiving? Which purpose your landing page should solve of the two, is a very difficult decision to make. To identify what the requirement of your business is should be based on two factors – whether you are trying to rank for generic keywords or conversion-focused keywords or both; and are you concerned with your ranking or only conversion. Although the decision doesn’t seem to be so easy, after reading this blog, you may be in a better position to decide as to whether you should opt for an SEO-focused landing page or a conversion-focused one. Whichever the case, a leading Bangalore SEO company will be able to help you achieve your goals.