Archives for May 2014

Google Analytics Gets Content Grouping in Behavior Flow

Google announced the introduction of content groupings support in the Behavior flow in Google analytics.

In today’s increasingly competitive online marketing world, it has never been more crucial to ensure your website is delivering results. To ensure that your site is achieving the results you expect, you really need have Google Analytics in place.

Google Analytics is the market leader in web analytics arena and it can track and can monitor a great many aspects of your website for free.

Content grouping lets you to group content in a way that reflects how you think about your site and view/compare aggregated metrics by group name which helps you to answer questions like “where do users who read my service pages go next? Do they view more products page or Do they switch to another section? Or do they simply drop off?”

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Matt Cutts Says, Links Will Certainly Lose value Over Time

In the latest webmaster help video, Matt answers a question where a user asks

“Google changed the search engine market in the ’90s by evaluating a website’s backlinks instead of just the content … Updates like Panda and Penguin show a shift in importance towards content. Will backlinks lose their importance?”

Matt did say that backlinks in the Google ranking algorithm still have many years left in them.

Matt said that Google is focusing a lot now on working on ways to determine if a webpage meets the expectations of an expert user. They do this currently by looking at the links to the page, the reputation of the site and pages and the quality of the content on that particular page.

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