Meta title tag is one of the many factors that search engine utilize to help serve relevant content on a search result pages (SERP). The Meta title should utilize intelligent keywords that clearly describe your product or service, but also create a compelling reason to entice a user to click-through.
Now how does search engine decide what exactly they are going to make use of title of your page in search results?
Here are few reasons why Google will choose a title other than what the webmaster decides to put in the title tag. Google look for three things:
- Something relatively short.
- A good description of the page and ideally the site that the page is on.
- That it’s somehow relevant to the query.
Google’s Matt Cutts confirmed on Twitter that Google has taken action on another guest blogging network.
PostJoint has confirmed the penalty and says it’s a manual action penalty not from any incoming links. PostJoint is no longer ranking for a search for its own name, but you will see a very poor quality AdWords ad.
“Actually we’ve never done any link building to our site, so this is a manual action as Google has no other way of targeting us” said Saleem Yaqub, director at PostJoint . “This will affect us very little.”
Matt Cutts in the latest webmaster help video talks about “How Google evaluates whether an algorithm change is better than the existing version.
The question was posted by James Foster of Sydney, Australia who asked:
“What are some of the metrics that Google uses to evaluate whether one iteration of the ranking algorithm is delivering better quality results to users than another?”
Matt says Google has hundreds of quality rater who has previously rated URLs as good, bad, spam or anything in between. Using this database of URL ratings, engineers can evaluate if an algorithm change has created positive results. Based on these ratings Google can see if more ‘good’ URLs are surfacing in search results versus ‘bad’ ones.