Archives for November 2013

Tips for eCommerce AdSense Sites

Google has made available a recent Hangout on Air with a couple of Googlers from the eCommerce team, who discuss conversion and optimization tips for ecommerce publishers.

As one of the busiest times for ecommerce publishers approaches, make sure you are ready to optimize for a holiday bump in traffic.

Key factors to consider?

  • Is your site as user-friendly as it could be?
  • Is your site providing a great experience for your users across their devices?
  • Whether you have a complete monetization strategy in place?

On average only 1-5% of traffic on an ecommerce site will convert to a sale, hence it’s important to know what options are available to monetize the visits that don’t convert.

Google also announced the launch of new mobile anchor ad for AdSense on smartphones. With this, ads will be anchored at the bottom of the users screen as they scroll, unless they dismiss it. The mobile anchor ads experience reflects continued focus on providing users with control.

This feature is currently enabled for a select group of publishers today, gradually it roll out to everyone over the coming months.

 

 

Google Wallet Card is Official, You can Order One Now

While the NFC-based Google Wallet payment system may have not taken off, Google is taking another swing at things with a physical Google wallet card, basically fills the same role as the Google wallet app tried to do previously acting as a prepaid debit card that pulls funds out of any connected account.

If you’re in the U.S and have the option to get a Google wallet card, you’ll be prompted in the Google wallet app or on the Google wallet website, where you’ll then have to verify your identity and request the card. Verifying your identity is as simple as giving your name, address, birth date and social security number, but Google already had the necessary information from previous purchases for us to order with two clicks.

The card will arrive in 10-12 days according to Google, and you’ll be ready to activate it and set it up for payments thereafter.

Google-Wallet-Card

The Wallet card will let you pay for items at any retailer, even those that don’t have the little NFC kiosks Wallet has thus far relied upon. The charge should be relayed to your Wallet account just like you had used an NFC phone. It’s unclear if that’s just the Wallet balance, or if cards are included too. This fits nicely with Google’s strategy of uncoupling the NFC payments in KitKat from the hardware secure element. Google is really making Wallet easier to use on multiple fronts.

Google Opens up App Translation Service for all developers to use

Google has announced that its app translation service is now available to every Android developer. To help developers reach users in other languages, the App Translation Service allows developers to purchase professional app translations through the Google play developer console.

Google says translations will cost in the range of $75 to $150 per language depending on the size of your app, but that can be a small price to pay considering the wider addressable market you can sell you app to once the translation is completed.

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Bing Renews Its Deal With Twitter

Microsoft announced that it has renewed its partnership with Twitter, giving Bing access to all of the public content Twitter users create.

Bing-Twitter-Deal-Renew

The extended pact lets Bing explorers see public tweets alongside the usual web links, making it easy to track down posts from celebrities and friends. With a smaller market share, the search engine is far from beating Google but hopes to attract more users by weaving in more social data.

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Renewed Bing Deal With Twitter

Microsoft announced that it has renewed its partnership with Twitter, giving Bing access to all of the public content Twitter users create.

The extended pact lets Bing explorers see public tweets alongside the usual web links, making it easy to track down posts from celebrities and friends. With a smaller market share, the search engine is far from beating Google but hopes to attract more users by weaving in more social data.

Twitter-Bing-Deal

Microsoft gave Bing a new makeover of sorts in September. Along with a new look it created a new results view that merges social posts with factual information about people, places and things. Competition between Twitter and rivals like Microsoft, Google and Facebook is likely to heat up once the social network goes public in New York Stock Exchange.

Unlike Google, Bing has made social search a corner stone of its strategy. With Bing’s latest redesign, which dropped the number of columns on its search results pages from three to two, the social sidebar now features even more prominently on the site.