Archives for October 2013

Matt Cutts: Website with More pages Do Not Get Higher ranking Automatically

In a new video released by Google’s head of search spam, Matt Cuts said that “I wouldn’t assume that just because you have a large number of indexed pages that you automatically get a high-ranking, that’s not the case”.

Cutts also said that website with more pages will naturally get more traffic because each of the individual pages can also rank for their own set of search queries, increasing the overall opportunity for sites to gain visitors.

If the site does not have more pages, it might have more links pointing to it, which means it has higher page rank, Cutts added that “if that is the case we might be willing to crawl a little bit deeper into the website and if it has higher PageRank, then we might think it’s a little bit of a better match for users queries.

Having a large site is great, but need to ensure that you have inbound links to your site in order to help it rank and get higher PageRank.

 

Google Ad Rank Now With More Relevant Ad Extensions and Formats

Google announced that Adwords extensions and formats are now going to be part of the overall Adwords ad rank formula going forward.

Ad extensions and formats can now affect the positioning of your ads on the Google search results page. Google uses the example: if two otherwise identical ads were to appear with the same bid and quality score, the ad with the ad extensions most likely to perform would appear in the higher ad position.

Google-Adwords

On Google Adwords , advertising space is extremely limited, making it important to find ways to increase the size and versatility of your ad. Ad extensions are so valuable because they give extra chances to make a pitch to potential customers.

Google said, ad extensions typically improve clickthrough rate and overall campaign performance because they make ads more useful. Now Google feels it is an important factor to include in their ad rank algorithm. Earlier ad rank was calculated using your max CPC bid and your Quality score. Now with the update, it will also take into account a third component, the expected impact from your ad extensions and formats.

Now you may see lower or higher average CPC’s in your account. You may see lower CPC’s if your extensions and formats are highly relevant. In other cases you may see higher CPC’s because of an improvement in ad position or increased competition from other ads with a high expected impact from formats. For now this update will affect only search ads appearing on Google search.

If you haven’t ventured into ad extensions for Adwords yet, Google also recently added some help pages to assist advertisers in learning about different ad extensions and how to enable them.

 

 

 

 

 

Matt Cutts reminds webmasters should focus on more than ranking in search results

The latest Google webmaster help video from Google’s renowned engineer, Matt Cutts discusses how and where webmasters should concentrate their SEO activity. Many website owners lack know-how when trying to move up the ranks in organic search results and are unsure as to whether they should spend more time trying to generate leads from social media or PPC.

Cutts gave a very straight forward answer regarding search vs. social. He states that “By having a well-rounded business with your eggs placed in different baskets, if your website goes down you can communicate with your customers via social media channels. Having various methods lead generation was vital even before digital advertising existed. So using search and social together will ultimately benefit your business.”

Matt Cutts main point that SEOs and business owners alike need to adopt in order to have good experiences with Google and other search engines.

He also added that “By focusing on high quality content and a well optimized website, instead of spending too much time attempting to utilize black hat techniques, webmasters can realize that Google really is on their side.”

Google has long maintained that good content is the best method when it comes to rating higher in the rankings as this what the end user wants to see.

 

Google’s Matt Cutts Reminds Webmasters Search Vs. Social

The latest Google webmaster help video from Google’s renowned engineer, Matt Cutts discusses how and where webmasters should concentrate their SEO activity. Many website owners lack know-how when trying to move up the ranks in organic search results and are unsure as to whether they should spend more time trying to generate leads from social media or PPC.

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Google Launches Android App which Manages Your Google Listings

Google rolled out a new mobile Google places for business app that allows management of a business’s Google plus listing via Android.

Google’s new Android app will let business owners update their information such as hours, address, content details and description. You’ll also be able to add posts and photos to your Google+ Local pages, respond to comments and +1’s , and so on.

Another convenient feature of this app is the ability to view statistics of the traffic being sent to your Google Places listing. Just like on your computer, the app can tell you how many impressions your business has had and how many actions were taken on your listing. This allows business owners to gauge the performance of their most recent advertising campaigns.

New-Android-App

The app however has some limitations, aside from being available in the U.S only the app won’t let you respond to customer’s reviews nor does it allow you to create new listings. Additionally, Google doesn’t have a timeframe for releasing an iOS version. Depending upon on the devices your team uses, this app might be convenient for only a handful of people.

If you already use page identity in the Google+ app you might be wondering why you should download another very similar app. The answer to that is that the page identity feature enables you to view your business pages and use social feature, but you can’t use it to update your business information.

 

 

New Android App Lets you Manage Your Google Listings

Google rolled out a new mobile Google places for business app that allows management of a business’s Google plus listing via Android.

Google’s new Android app will let business owners update their information such as hours, address, content details and description. You’ll also be able to add posts and photos to your Google+ Local pages, respond to comments and +1’s , and so on.

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Google Launches Update for Mugshot

Google has been addressing an issue with mugshot sites to push them down in search results, the New York Times reveals in an article.

Google has tweaked its search algorithm and downgraded the Page rank of so called “mugshot” websites, which post police snapshots of random people and in some case charge to have them removed. But this decision raises some troubling questions about how much we rely on Google to choose what we see and don’t see.

MasterCard has also taken steps to cut such sites off from using its online payment systems. Everyone seems pretty happy about this turn of events so far. We may even agree that mugshot sites are reprehensible and deserve to die. But what happens when Google and/or MasterCard decide to target other sites?

“The effects were immediate: on Friday two mug shots of Janese Trimaldi, which had appeared prominently in an image search, were no longer on the first page” reports the Times David Segal.

There are bunch of sites out there that make money by gathering mugshots (which are in the public domain) and then getting ranked in the search results for name searches for the people who appear in the shots. Before this update, these sites were ranking well in Google, and causing major reputation-damaging problems for the people.

Is Google going to somehow differentiate between the good uses of this kind of information and the bad ones? And is MasterCard going to do the same? There’s a very real risk that this kind of behavior could quickly become a slippery slope and eventually result in Gogole and/or other platforms what Amazon did when it removed WikiLeaks documents from its S3 cloud servers in 2010.

 

Matt Cutts response to a question about geo-location

In the latest Google webmaster help video, Matt Cutts responds to a question about geo-location: If I am offering the useful information to the users based on the geo-location. Will Google consider this as spam?

He says “ Geo-location is not a spam “, as long as “you’re showing, if someone’s coming from a French IP address, let’s redirect them to the French version of my page or the French domain for my business that’s totally fine”. The thing that I would do is make sure that you don’t treat search engines any differently than a regular user.

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Bing includes Pins in Image Searches

Microsoft Bing team announced a new feature in image search results UI by integrating Pinterest boards. Microsoft already integrated Pinterest in Bing image search results with the pin to Pinterest feature, allowing you to pin and save results directly from Bing image search.

Bing-Image-Search

Now, whenever you do an image search on Bing, you’ll see Pinterest boards appear in the top-right corner. But this search feature is only available to U.S members at the moment, if you’d like to see it in action, you can click the gear icon in the top right corner of Bing and manually change your location to the U.S.

Image collections are great for a search like Pumpkin decoration ideas, where we bring together cute pictures from around the web with creative collections by people who are passionate about decorating their house in the best way possible.

Earlier this year, Bing added Pinterest pinning functionality to image search, enabling users to pin the images they find on Blog back to their boards back on Pinterest. Pinterest itself recently added more info to article pins, potentially helping drive more web traffic to articles and blog posts.

LinkedIn Launched Updates to both their iOS and Android Apps

LinkedIn announced a slew of updates for those that access the professional social network for their phone or tablet.

LinkedIn’s mobile site now lets you endorse connections, as well as accept endorsements from your connections and add skills to your profile. New members visiting LinkedIn from a mobile device will now be greeted with a step-by-step guide that explains how to build your network, join groups and follow channels for “professional news.”

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