Archives for September 2013

Twitter’s New Alert System to Keep Updated During Emergency

Twitter revealed their new Twitter alerts system, which allows users to sign up for alerts from trusted organizations to deliver accurate information during emergencies, natural disasters or when other communications services are not accessible.

Twitter says alerts will also be marked with an orange bell icon to differentiate from regular tweets. Users who sign up to receive an account’s Twitter Alerts will receive notification directly to their phone for tweets marked as alerts from certain senders. The move follows a feature called “lifeline”, which Twitter launched in Japan last year. It underscores the services growing role in delivering fast information in an emergency.

Twitter-Alerts

A number of organizations in the United States, Japan and South Korea have been authorized to send such alerts, and Twitter will expand this to, “Public institutions and NGOs around the world”. Twitter details on its site what types of instances would warrant an alert like this. The list includes a natural disaster, biological incident, explosion or terrorism incident.

If you think that your company or business qualifies for the twitter Alert program, you can sign up, you won’t get automatically get these alerts.

These alerts won’t replace the current cellular push alerts called Wireless Emergency Alerts or WEA’s issued FEMA and the Federal Communications Commission that you might get on your phone from time to time.

SEO Companies Fined for creating fake reviews

The New York Attorney general announced a crackdown after an investigation into businesses-SEO/ Online Marketing Company and small businesses that create fake reviews and post them to sites like Yelp and Google.

The investigation ultimately caught 19 companies and has agreed to stop publishing fake online reviews and will also pay penalties ranging from $2,500 to almost $100,000 as part of settlement announced with the New York AG’s.

SEO Company

As most SEO’s know, reviews can not only make or break a company and persuade a potential customer into purchasing your product or not, but search engines also use review data to help them determine which companies should be displayed in the search results and more specifically in the business listings.

Although the investigation was targeted only at companies operating in New York, Yelp believes it will have wider implications, this shows that fake reviews are legitimate target of law enforcement. When it comes to SEO, a lot of people get duped and tricked into ranking schemes with false promises and tactics that end up hurting their business and going against the search engine terms and conditions.

SEO takes time and to do it right, one can’t expect results overnight. Little by little, the fake online review industry is cracking.

 

SEO Companies Fined for creating fake reviews

The New York Attorney general announced a crackdown after an investigation into businesses-SEO/ Online Marketing Companies and small businesses that create fake reviews and post them to sites like Yelp and Google.

SEO

The investigation ultimately caught 19 companies and has agreed to stop publishing fake online reviews and will also pay penalties ranging from $2,500 to almost $100,000 as part of settlement announced with the New York AG’s.

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Pinterest- The Online Marketing Platform now with Promoted Pins

Pinterest co-founder and CEO Ben Sibermann announced in a blog post Thursday that ads or promoted pins are coming to the site.

Pinterest

He also promised that the promoted pins won’t junk up your feed-they’ll be “tasteful” and “relevant” “about stuff you’re interested in, like a delicious recipe or a jacket that’s your style”.

Pinterest is incredibly popular with retailers, both as forum for displaying their wares and as a tool for finding out what’s popular with shoppers. The three year old network now faces the challenge of monetizing the images its users find beautiful or inspiring. Promoted pins could be the answer.

He said “No Flashy banners or pop-up ads “, we always let you know if someone are paid for what you see, or where you see it.

The initial tests of ads will be seen in search results and categories feed. For example, when you search for Halloween, you might see a costume on sale at a local shop that had pinned the outfit. The format follows in the footsteps of other social advertising successes like Facebook and Twitter. Both similarly let businesses amplify the reach of their organic content paying for “Promotion”.

As Pinterest explodes in popularity, Internet Marketing Companies can reap incredible benefits. Few months ago it was Google+, now it’s Pinterest. It hasn’t begun testing promoted pins yet, but the rollout starts soon.

Google buys bump app for sharing photos and files

Google has acquired Bump, a smartphone app company whose service allows users to transfer files between handsets by tapping them together.

Bump-App

Terms of acquisition weren’t disclosed, so it’s hard to tell exactly how strong of an exit this was for Bump and its investors. The acquisition occurred just after Apple announced a wireless file-sharing tool, Air-Drop, as part of the new iPhone software, and Bump’s technology could interest the Android team.

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New Feature of yahoo answers brings more social and SEO value

Yahoo announced that it is going to be rolling out a brand new user experience for the popular Q&A site, including a long time in coming mobile optimized page.

Yahoo-Answers

Some of the new features being added to Yahoo Answers will allow the page to become much more social, which is clearly the online trend.  Answers could bring more user engagement, search volume, overall traffic and contextually relevant display inventory to Yahoo.

Yahoo answers have long been a popular tool for marketers who would seek out questions related to their products and answer them with a link as a source. The updates to the page will allow marketers to provide better answers and undoubtedly drive additional traffic to their pages.  If Yahoo can attract additional users through these updates, they will also be getting additional pages ranked in the search engines, making this property even more valuable to Yahoo and marketers in general.

The updates will roll out to US users for both desktop and mobile over the next 10 days.  Rolling the updates out to the rest of the world will undoubtedly come shortly after that, though no specific timeline has been given.

New Feature of yahoo answers brings more social and SEO value

Yahoo announced that it is going to be rolling out a brand new user experience for the popular Q&A site, including a long time in coming mobile optimized page.

Yahoo-Answers

Some of the new features being added to Yahoo Answers will allow the page to become much more social, which is clearly the online trend.  Answers could bring more user engagement, search volume, overall traffic and contextually relevant display inventory to Yahoo.

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Google+ Automatic Authorship to wordpress & Typepad and lets you embed posts

Google+ launches Embeds, starts to highlight wordpress.com and Typepad authors who sign in with Google+ in search results. The new feature provides its users with the code needed to embed posts, including a JavaScript snippet and the actual code.

Google+

The new embeds look exactly like a regular, fully functioning Google+ post and feature all of the usual tools, including the ability to follow the user who wrote the post, +1 a post, add comments and, of course, read them.

Say for example, if you sign in with Google plus to your WordPress account, Google will now highlight your name, picture and link to your Google+ profile when your posts appear in its search results. The company is also working with a variety of other sites, including Examiner WikiHow and About.com to expand this program to other sites and apps that use Google+ sign-in.

With the new embedded posts features, users can grab relevant posts and add them to their website to make a point. The embedded posts supports texts, images or media posts. The feature will be available on the public posts and can be accessed from the drop-down that is on every Google+ post.

It now appears Google+ may be the pivotal key when it comes to Search engine optimization, something long suspected by many observers. Simply having people share posts via Google+ buttons may have enormous effect on how high a webpage ranks in search engine results, so there’s little doubt having embedded Google+ posts will do the same.

Google+ is a great social media service for people to interact with friends and strangers alike. However, much like fellow social media sites Facebook and Twitter, it also serves as a great tool for bloggers and writers.

Google+ Automatic Authorship to wordpress & Typepad and lets you embed posts

Google+ launches Embeds, starts to highlight wordpress.com and Typepad authors who sign in with Google+ in search results. The new feature provides its users with the code needed to embed posts, including a JavaScript snippet and the actual code.

Google+ Authorship

The new embeds look exactly like a regular, fully functioning Google+ post and feature all of the usual tools, including the ability to follow the user who wrote the post, +1 a post, add comments and, of course, read them.

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Matt Cutts: Google will take action against auto generated content

Automatically generated content is a problem that’s been bringing down the quality of the blogosphere for far too long now. Some blogging sites even have plug-ins use feeds to spin new generic posts so that you can leave your blog running on auto-pilot and not have to worry about writing yourself.  Google are gladly now working hard to change this notion and rightly so.

In the latest webmaster help channel video, Matt Cutts says “Google will take action against domains creating automatically generated content for SEO because this is bad for user experience”.

Cutts elaborates that any domain containing content in a way that resembles SERP’s rather than a well-designed site that guides them to relevant content may be punished because users don’t like combing through more links to find the information they want.

He notes that in the past, he has put out specific calls for sites where you search for a product and you think you’re going to get a review and you find a page with “zero reviews found” for that product.

Quality content gets naturally quality results, and bloggers spend hours working on developing original content for their blogs or for their Web Design Company that they feel will interest their visitors. Blogs are no longer just a hobby, some people rely on their blogs as their main source of income. Those who employ automatically generated content aren’t just being lazy, they’re damaging the reputations and livelihoods of bloggers everywhere.