Archives for July 2013

Guidelines from SEO Company Bangalore for measuring Search Engine Optimization Success

Tracking the right data is essential not only to show the value of the investment and effort in a campaign but also to help refine the campaign for even better results.

SEO is not an exact science. But, you can use keyword programs (for free) to help you find out which have the highest amount of competition and which are underused. From there, the trial and error begins. Some recommend using one keyword per web page to see which ones are drawing the most traffic for you. Also be sure that your website is registered with the major search engines.

Read More

On Page and Off Page Optimization

Definition of SEO:

Different SEO advisors define SEO in different way, in simple search engine optimization is the highly specialized process of improving the quality of web traffic to a website by employing a series of certain proven SEO techniques that make a website successful.

Basically it is a stand-alone service;search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation. The search engines market shares vary from market to market, as does competition, SEO is not a necessary strategy for all website it all depends upon site operator’s goal. If a major search engine rank your site it is purely based on your optimization which results in a greater qualified traffic. SEO is just a smart and intelligent playing field which will level your business position; no matter your business are a fortune 500 companies or brand new business venture trying to get noticed in a competitive field. To be a successful marketing campaign, build a high quality of web pages, so that more traffic drives to your site. One has to be clever enough in selling his product through online, this is not a face to face communicating type of business to make good impression for your customers, it’s an online marketing. By seeing your website, services and keywords, more customers approach to you. Some people try to use aggressive techniques to improve their business, and such websites will be banned from the search results.

Read More

Traits of Good Website Development Company

Before jumping on the phone call to all the Web Development Companies you know, its good idea to compile some important information.

It is very essential to design the website on professional means and in such a way that the requirements and basic principles of associated with the website may be fulfilled. Among other major requirements and principal directions, the most important one while designing the website is the existence of professionalism. Whenever the web designing is concerned, a lot more attention is paid towards the theme, concept and general attire of the web page.

The points below help you to identify the most suitable Web Development Company

  • Will you be given proper marketing advice?

A technically led website may well offer some fantastic design and functionality but if it is not correctly aligned with your customer needs you may well be wasting your money. Try to qualify their marketing credentials and if possible take a look at some past marketing proposals customers research surveys or diagnostic reports.

Our Web Design Company Bangalore ensures all projects have the correct marketing focus with professional specialists available as required.

  • How Good is their own site?

Do check an individual own website, is it up to date and does it reflect the type of look and feel you require?

We as a Web Designing Company Bangalore always have unique, innovative and catchy ideas that will be different from others, and shall be able to give the website a different look.

 

  • Do their sites comply with the latest requirements?

Make sure that all their sites are compatible with the latest accessibility guidelines.  If you do not have this compliance built into your website you may have to re-develop it to ensure compliance.

We, here at Web Development Company Bangalore, work on variable technologies such as the technologies of PHP of two versions viz PHP4 and PHP 5, or of the frame works of the MVC such as the DRUPAL, JOOMLA, MAGENTO, VIRTUEMART , MySQL, AJAX of jQuery, JavaScript etc.

 

  • Check for their previous projects?

Look at their client portfolio and ask to speak to some recent clients that have a similar size and site type to that that you are considering. Find out who are their oldest regular clients and request information as to the ongoing development process.

While developing the website in Website Designing Company Bangalore, check the download speed, the compatibility for all browsers and also gives you additional add-on functionalities like w3c validations with xhtml, which helps your website to perform best on all the browsers.

 

  • Promotion Services work for you?

Ask about the promotion services offered. It is generally agreed that this is now a very competitive area where the skills (or lack of) applied to your project can make or break your finished solution.

Our SEO Company Bangalore, have a dedicated promotion specialist who looks after every aspect of your websites promotion and reporting. Our Developers are also aware of SEO when developing your solution to ensure all solutions feature up to date search engine friendly code from the ground up.

Google Alerts against Large-Scale Guest Posting, Advertorials and Optimized Anchor Text in Press Release.

Google has updated the link schemes document under their webmaster guidelines to add large-scale guest posting, advertorials and optimized anchor text in articles or press releases to the list of types of links that violate their guidelines.

The Guideline examples that were added to the document are:

  • Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links.
  • Advertorials or native advertising where payment is received for articles that includes links that pass page rank.
  • Links with optimized anchor text in articles or press releases distributed on other sites.

Read More

Matt Cutts 30 day challenge :No Social Media, No News

If you’re wondering why no replies to a question, this is the reason. Matt cutts 30 day challenge is not to read any news or social media , so no Twitter, Google News, Techmeme, Google +, Hacker News, Reditt, Imugur, etc.

He also added that “He will share a link if he come across something interesting, but trying not to read any social media or news.”

matts cuts images

Read More

Google takes off new Android maps application

Google on Wednesday launched a new Google Maps app for android mobile device.  The new Google Maps app has many features such as information on current traffic condition, reports of problems on a route and alerts if better routes become available.

Google says the update should be “gradually rolling out to android 4.0.3+ users over the next few weeks”. And also the new app will only be available on Ice Cream Sandwich and Jelly Bean android devices and IOS 6.0+ devices.

This new Android release has a few tricks that its iPhone counterpart doesn’t have (quite yet).The first new feature is called Explore, it lets you browse nearby places with a few taps. Google maps for mobile adds new navigation features that can help you dodge bad traffic conditions.

Read More

Facebook’s Graph Search-A boon to advertisers

If your Facebook account set to US English, you might find that your account has added a new feature from today.

As of Monday, Facebook graph search is open to the masses. Graph search is Facebook’s ambitious attempt to turn your social network into a personalized search engine.

It is live for hundreds of millions of English speaking users today, the first serious option for searching a social-media site that blocks Google’s access to much of its data. Every new service of Facebook rolls out comes with its own privacy scare. Since graph search is built to help people pluck meaning from the overwhelming amount of data on Facebook.

Facebook-graph-search

Unlike traditional search tools, Graph search fetches everything that the user has personally touched or shared or liked. These can be links, images, documents or friends. It’s an attempt to keep hold of an active user base by keeping them on the site for longer.

Say for example: if you search “photos of my city”, you’ll see photos of your friends took and shared, as well as public photos. The same search will yield different results for different users given they have different friends.

However, it helps if everyone in your network has liked lots of stuff, Books, movies, restaurants, musicians, etc. You can ask Facebook questions about your friends and find out results quickly. This includes things like the places they live or have visited, their geo-located photos, and the Facebook pages and interests they’ve “Liked”.

Facebook is also working on how to get users to “check-in” to venues they visit and leave a review when they leave. The social network is already planning to expand its search engine later on to integrate with the third party services like those for restaurant r hotel recommendations, or steaming music apps like spotify.

Graph search is an important tool for Facebook as it prepares to sell demand fulfillment ads, but the company has taken a conservative approach to monetization and is yet to announce graph search’s mobile rollout (currently available only on the website).

 

 

Will My Google Rank change if my site is down?

Earlier this year Matt Cutts did a video addressing the question how do I get my search rankings back after my site has been down?

The recent video explains the consequences of a site going offline and how does it impact ranking in the Google’s search result?

Well the reason is obvious that Google don’t want to send a searcher to a website that isn’t working.

Read More

How Google Analytics helps to increase revenue and make it stand out in search sites?

Analytics are great and very important for helping get your site a better ranking and being recognized.

I’ve been thinking a lot about data and the utility of Google analytics as a tool. Being a measurement junkie, I get manic with the depth of the detail of Google analytics provides me about the behavior of my clients’ web users.

With Google analytics there are hundreds of metrics you can look at, and although all are important there are few you should focus on:

Read More

Directions to Use Google Webmaster Tools to Maximize Your SEO Campaign

A Google webmaster tool is now full of insightful data and metrics that you cannot get anywhere else.

It enables you to see your site as Google sees it, shows you which pages on your site are indexed, helps you identify any problems that may prevent Google bot from accessing certain pages or properly indexing them, and provides basic statistics.

Google-Webmaster-Tools1

Read More