It is a term used to describe website designs, such as menus, content management systems, videos, images, shopping carts and other elements that have been optimized for search engine optimization, when your website is designed with all these necessary good elements then it is called as Search Engine Friendly.
As a further matter, search engine are not paid for organic search traffic, their algorithms change and there are no guarantees of continued referrals, due to this factor a business that relies on heavy search engine factors can suffer major losses, if the search engine stops sending visitors.
If your business should stand in international marketing, then go for professional translation of web pages, registration of domain name with top domain in the target market, web hosting that provides a local IP address , if this is not going to happen your search optimization will remain same regardless of your language. No search engines reveal how the algorithms work, in order to protect it from competitors. All the links pointing at a particular web page will be called as back links and also inbound links. More inbound links is a way to improve traffic on a website. Due to the nature of SEO it is impossible to offer specific guarantees. However, we can guarantee our effort for the search engine optimization services we offer and we can guarantee to be ethical in what we do.